How Coca-Cola Got Its Fizz Back

How Coca-Cola Got Its Fizz Back

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Once the world’s most admired company, Coca-Cola went as flat as last night’s glass of soda as the new century began. Called from retirement, Neville Isdell drew the short straw to direct a comeback. How he did it makes an inspiring story and holds lessons for any company in need of a turnaround, beginning with shock therapy.

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