How Kraft Crafted a Comeback

How Kraft Crafted a Comeback

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When Irene Rosenfeld took the reins at Kraft Foods, she found a company weakened by excessive cost cutting and a hidebound, inward-facing management structure. She wanted to move decision-making closer to Kraft’s business units and customers, but that meant she would have to make wholesale changes. This brief eBook shows how she went about it and what you can learn from her experience.

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