How Zappos Shoes in Success
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Updating cart... Online retailer Zappos has put having fun at the heart of its public image and corporate culture. That, along with a smart, ever-evolving business plan anchored in superlative customer service, has made it one of the rarest of business phenomena -- an enterprise that thrives by breaking nearly every rule of retailing, online and off. Here, in this brief eBook, is how they did it -- and you can, too.
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