Lessons of a Brand Manager
After 150-plus years in the firearms business, customers everywhere recognized the Smith & Wesson name -- but they didn’t know what it stood for. For CEO Michael Golden, and... Read More
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Reborn in the USA
Michael Golden, CEO of Smith & Wesson, has improved marketing, introduced new product lines, including hunting and military rifles, and acquired companies to expand into new ma... Read More
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Good, Better, Best Buy
For any company contemplating a major course correction, the tale of Best Buy is instructive. It illustrates both the size of the opportunities and the range of difficulties an or... Read More
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How Intuit Turned Feedback Into a Comeback
At Intuit, the path to innovation and domination in financial software has been paved with customer feedback. To ferret out problems and test progress on products in development, ... Read More
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How JetBlue Got Its Wings Back
For JetBlue, the ice storm was a nightmare come true. Thousands of passengers were stranded, many of them locked for hours in jetliners on runways. How the airline handled the PR... Read More
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How Lego Built a Comeback
With children growing up faster than ever and pop culture running rampant, Lego’s little plastic bricks were inexorably losing appeal. The Danish toymaker lost its way when it t... Read More
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Hatching the Big Green Egg
Some products simply need to be sold one customer at a time, because their benefits must be experienced to be believed. Here, in this brief eBook, is how Ed Fisher made a weird-lo... Read More
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Sam Walton's Way
It would be difficult to overstate the impact Sam Walton had on business, specifically retailing. The stand-alone box stores he pioneered have quite literally changed the nation's... Read More
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How Coca-Cola Got Its Fizz Back
Once the world’s most admired company, Coca-Cola went as flat as last night’s glass of soda as the new century began. Called from retirement, Neville Isdell drew the short str... Read More
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Undoing Home Depot's Demolition
Bottom (and top) line: To turn Home Depot around, Frank Blake restocked employee morale, zeroed in on customer needs, and focused on the core business. Best of all, he wasn’t B... Read More
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How Kraft Crafted a Comeback
When Irene Rosenfeld took the reins at Kraft Foods, she found a company weakened by excessive cost cutting and a hidebound, inward-facing management structure. She wanted to move ... Read More
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Walt Disney's Way
Walt Disney presents a puzzling paradox. He was a salt-of-the-earth, hard-working artist who promoted family values. He was a tyrannical, wary, micro-manager whose associates dec... Read More
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How Pepsi Popped Its Top
With U.S. soda sales flagging, Coca-Cola resurgent, and the world in recession, Pepsi Co’s Indra Nooyi has found ways to cope with each challenge. She has also moved PepsiCo tow... Read More
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Nelson Mandela's Leadership Lessons
Nelson Mandela won the Nobel Peace Prize in 1993, yet he once advocated the violent overthrow of South Africa’s government and helped create a guerrilla army to attack apartheid.... Read More
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Oprah, Leading With Heart
Harvard Business School professor Nancy F. Koehn provides an inspiring example of a leader who leads not just from the head but the heart. Her name: Oprah Winfrey. Here, in this... Read More
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Katharine Graham's Way
Katharine Graham was suddenly in charge of The Washington Post after her husband’s suicide. With no management training, she overcame timidity, mastered constant crises... Read More
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Winning Customers With Commitment
Gary Hirshberg learned about running a business as the C-E-Yo of Stonyfield, now the world’s largest organic yogurt producer. In his book, Stirring It Up -- How to Make Mone... Read More
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Edward Kennedy's Leadership Lessons
Born the youngest of four sons in America’s “royal family,” Edward M. Kennedy was considered the least likely to succeed. His early years seemed to bear out this prognosis. ... Read More
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Little Blue Book of Staying Afloat
New York Times bestselling author Jeffrey Gitomer tells you how to sell anything in any economy.... Read More
Price: $2.99
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