Surviving a Business Earthquake

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Surviving a Business Earthquake

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Today, markets are vulnerable to tectonic technological changes and sudden shifts in consumer lifestyles that can quickly destroy business models, strategies, even entire industries. Here, in this brief eBook, Ric Merrifield, a longtime consultant and the “business scientist” for Microsoft, tells how to anticipate and survive such an earthquake - and how to prosper when the aftershocks subside.

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