The Pull of Customers, The Push of Processes

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The Pull of Customers, The Push of Processes

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Author: Jim Champy

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From the time the first business opened its doors centuries ago, people have been trying to define the essence of a company. Some have claimed that a business is its bottom line. Others have argued that a company is its customers, or its marketing power, or its products, or its people. Today, what best defines a business, writes New York Times bestseller author Jim Champy, is its processes - all the things a company does to create and sell its goods and services. Here’s how to make the most of yours.

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