The Revolution Will Be Tweeted
What’s the most powerful way to take down a dictator: A Kalashnikov rifle or a smartphone? Social media pioneer and bestselling author Barry Libert details the incredible ways ... Read More
Price: $2.99
Lessons of a Brand Manager
After 150-plus years in the firearms business, customers everywhere recognized the Smith & Wesson name -- but they didn’t know what it stood for. For CEO Michael Golden, and... Read More
Price: $2.99
Hatching the Big Green Egg
Some products simply need to be sold one customer at a time, because their benefits must be experienced to be believed. Here, in this brief eBook, is how Ed Fisher made a weird-lo... Read More
Price: $2.99
Winning Customers With Commitment
Gary Hirshberg learned about running a business as the C-E-Yo of Stonyfield, now the world’s largest organic yogurt producer. In his book, Stirring It Up -- How to Make Mone... Read More
Price: $2.99
How to Design a Great Customer Experience
How do you design a great customer experience? In this brief eBook, New York Times bestselling author Fred Wiersema advises that you start by asking yourself a series of... Read More
Price: $2.99
What's Your Customer's Problem?
Just as a doctor might not accept a patient’s self-diagnosis, sellers have to dig deep before they take a customer’s word for what they need and why they need it. New Yor... Read More
Price: $2.99
How to Build Customer Confidence
To earn and maintain your customers’ confidence, you have to do more than deliver a satisfactory product on time. You need a deep understanding of their needs and a clear commitm... Read More
Price: $2.99
Twitter
