Little Red Book of Selling Principle 7
The Little Red Book of Selling tells you how to make sales forever. Here’s principle 7: Engage me, and make e convince myself.... Read More
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Little Red Book of Selling Principle 6
The Little Red Book of Selling tells you how to make sales forever. Here’s principle 6: If you can’t get in front of the real decision maker, you stuck..... Read More
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Little Red Book of Selling Principle 5
The Little Red Book of Selling tells you how to make sales forever. Here’s principle 5: It’s not work, it’s network.... Read More
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Little Red Book of Selling Principle 4
The Little Red Book of Selling tells you how to make sales forever. Here’s principle 4: It’s all about value and relationship, not price.... Read More
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Little Red Book of Selling Principle 3
The Little Red Book of Selling tells you how to make sales forever. Here’s principle 3: Personal branding is sales.... Read More
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Little Red Book of Selling Principle 2
The Little Red Book of Selling tells you how to make sales forever. Here’s principle 2: Prepare to win, or lose to someone who is.... Read More
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Little Red Book of Selling Principle 1
The Little Red Book of Selling tells you how to make sales forever. Here’s principle 1: Kick your own ass.... Read More
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Little Gold Book of Yes! Element 5.5
The Little Gold Book of Yes! tells you how to find, build, and keep a Yes! Attitude for a lifetime of success. Here’s element 5.5: attitude achievement.... Read More
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Little Gold Book of Yes! Element 5
The Little Gold Book of Yes! tells you how to find, build, and keep a Yes! Attitude for a lifetime of success. Here’s element 5: attitude achievement.... Read More
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Little Gold Book of Yes! Element 4
The Little Gold Book of Yes! tells you how to find, build, and keep a Yes! Attitude for a lifetime of success. Here’s element 4: attitude attributes.... Read More
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Little Gold Book of Yes! Element 3
The Little Gold Book of Yes! tells you how to find, build, and keep a Yes! Attitude for a lifetime of success. Here’s element 3: attitude actions.... Read More
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Little Gold Book of Yes! Element 2
The Little Gold Book of Yes! tells you how to find, build, and keep a Yes! Attitude for a lifetime of success. Here’s element 1: attitude self-awareness.... Read More
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Little Gold Book of Yes! Element 1
The Little Gold Book of Yes! tells you how to find, build, and keep a Yes! Attitude for a lifetime of success. Here’s element 1: insight to your inside attitude.... Read More
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No Company Runs Itself
Under Michael F. Golden’s leadership, gun maker Smith & Wesson has improved marketing, introduced new product lines, such as rifles and shotguns, and acquired companies to ex... Read More
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Lessons of a Brand Manager
After 150-plus years in the firearms business, customers everywhere recognized the Smith & Wesson name -- but they didn’t know what it stood for. For CEO Michael Golden, and... Read More
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Reborn in the USA
Michael Golden, CEO of Smith & Wesson, has improved marketing, introduced new product lines, including hunting and military rifles, and acquired companies to expand into new ma... Read More
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Good, Better, Best Buy
For any company contemplating a major course correction, the tale of Best Buy is instructive. It illustrates both the size of the opportunities and the range of difficulties an or... Read More
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How Intuit Turned Feedback Into a Comeback
At Intuit, the path to innovation and domination in financial software has been paved with customer feedback. To ferret out problems and test progress on products in development, ... Read More
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How JetBlue Got Its Wings Back
For JetBlue, the ice storm was a nightmare come true. Thousands of passengers were stranded, many of them locked for hours in jetliners on runways. How the airline handled the PR... Read More
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How Lego Built a Comeback
With children growing up faster than ever and pop culture running rampant, Lego’s little plastic bricks were inexorably losing appeal. The Danish toymaker lost its way when it t... Read More
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